Tango Blast ft. Millie B
Roles: Creative Direction, Creative Strategy, Concept, Art Direction & Copy
When Britvic launched Tango Blast as two limited-edition flavours, the brief was clear: make these ice cold drinks the hottest product launch of the year.
Partnering with TikTok icon Millie B, we created an original song and music video designed for sharing, remixing and replaying across socials. The campaign captured Gen Z’s attention, drove nationwide sell-outs and gave this new product a proper blast off… - I’ll see myself out.
