Samsung - Circle The City
Roles: Social Creative, Creative Strategy & Concept
Running has exploded on social media - suddenly everyone and their mum is a runner. We tapped into this cultural moment to launch the Galaxy S24, using running as a real-world metaphor for its new Circle to Search feature.
Partnering with TfL, we brought the idea to life by reimagining London’s Circle Line and launching the phone with a headline running event led by influencer Jonny Davies. Runners were invited to complete the full Circle Line route, turning a digital feature into a physical, cultural experience.
