Lidl - Ode to Bakery

To launch Lidl on TikTok, we kneaded to rise to the occasion.

We turned N-Trance’s dance classic “Set You Free” into “Ode to Bakery”, rewriting the lyrics using real customer tweets celebrating Lidl bakery. Built for TikTok’s sound-on culture, we kicked off an Open Verse Challenge, inviting fans and creators to duet and add their own lines.

With a mix of macro and micro creators, the challenge felt native, fun, and interactive - turning a brand debut into an award-winning shared cultural moment.