Deliveroo - Send Judes
Roles: Associate Creative Director, Creative Strategy, Concept & Scripting
It was peak heatwave during the world cup and London was thirsty for two things - Jude Bellingham and ice-cold drinks.
So Deliveroo laid on a Jude Bellingham Lookalike Competition, handing out drinks to quench London’s thirst along the way.
200M+ social views and 1B+ estimated media impressions. Not bad for a thirst trap.
